Club Peloton will launch a new-format Cycle to MIPIM for June 2021, chief executive Nick Hanmer told Velocity Magazine today (20 November).
The ride will cover the usual 1,000-mile route from London to Cannes, but over a slightly longer timespan than the normal six-days, Hanmer said enigmatically. The extended duration may be connected to Club Peloton’s wish to “get a couple of cargo bikes towing a massive, double-sided advertising hoarding to replace the coach. There will be no coach.
“The plan is to ‘bubble’ people on the bikes in groups of six. That will open up opportunities for groups of people who collaborate together to ride as a team, and also randomly mixed teams. But everyone would come together every night and stay at the same hotels and stop at all the same lunch stops and rest stops.”
Hanmer hopes for 30-40 riders to take part. “If we got a third of what we normally get, we’ll be doing alright,” he said, adding that he expected initial enthusiasm for riding in June rather than March, as in past years, to be tempered when fundraising targets are set. But he added: “It won’t cost any more [than usual], that’s for sure.”
The ride will be officially launched in the second week of January, 2021. Hanmer added that the all-women ride PedElle would also go ahead in 2021. “We’re determined to make sure PedElle happens and we’ll make some changes to make sure that happens,” he said.